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Jain, Subhash C.
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Consumer processing of international advertising : the roles of country of origin and consumer ethnocentrism
Moon, Byeong-joon
;
Jain, Subhash C.
- In:
Asian dimensions of services marketing
,
(pp. 89-109)
.
2002
Persistent link: https://www.econbiz.de/10001690236
Saved in:
2
Consumer Processing of International Advertising: The Roles of Country of Origin and Consumer Ethnocentrism
Moon, Byeong-Joon
;
Jain, Subhash C.
- In:
Journal of international consumer marketing
14
(
2001
)
1
,
pp. 89
Persistent link: https://www.econbiz.de/10007111269
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