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Antecedents and outcomes of strategic thinking
Moon, Byeong-Joon - In: Journal of business research : JBR 66 (2013) 10, pp. 1698-1708
Persistent link: https://www.econbiz.de/10010132257
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The relationship between product involvement and product knowledge: Moderating roles of product type and product knowledge type
Park, Chan-Wook; Moon, Byeong-Joon - In: Psychology & marketing 20 (2003) 11, pp. 977-998
Persistent link: https://www.econbiz.de/10006967166
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Consumer Processing of International Advertising: The Roles of Country of Origin and Consumer Ethnocentrism
Moon, Byeong-Joon; Jain, Subhash C. - In: Journal of international consumer marketing 14 (2001) 1, pp. 89
Persistent link: https://www.econbiz.de/10007111269
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Product-Country Images: The Roles of Country-of-Origin and Country-of-Target in Consumers' Prototype Product Evaluations
Lee, Chan Woo; Suh, YongGu; Moon, Byeong-Joon - In: Journal of international consumer marketing 13 (2001) 3, pp. 47-62
Persistent link: https://www.econbiz.de/10007113658
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Consumer adoption of the internet as an information search and product purchase channel: some research hypotheses
Moon, Byeong-Joon - In: International journal of internet marketing and … 1 (2004) 1, pp. 104-118
Persistent link: https://www.econbiz.de/10008128338
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Determinants and Outcomes of Internet Marketing Activities of Exporting Firms
Moon, Byeong-Joon; Jain, Subhash - In: Journal of global marketing 20 (2007) 4, pp. 55-72
Persistent link: https://www.econbiz.de/10007793228