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Antecedents and outcomes of strategic thinking
Moon, Byeong-joon - In: Journal of business research : JBR 66 (2013) 10, pp. 1698-1708
Persistent link: https://www.econbiz.de/10009772391
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The impact of CSR on consumer-corporate connection and brand loyalty : a cross cultural investigation
Moon, Byeong-joon; Lee, Lee W.; Oh, Chang Hoon - In: International marketing review 32 (2015) 5, pp. 518-539
Persistent link: https://www.econbiz.de/10011507116
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Country of origin research revisited: seeking new methods and variables
Ko, Eunju (ed.); Moon, Byeong-joon (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011673978
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Country of origin effects in international marketing channels : how overseas distributors account for the origins of products and brands
Moon, Byeong-joon; Oh, Han-Mo - In: International marketing review 34 (2017) 2, pp. 224-238
Persistent link: https://www.econbiz.de/10011674208