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Informational challenges in omnichannel marketing : remedies and future research
Cui, Tony Haitao; Ghose, Anindya; Hałaburda, Hanna; … - In: Journal of marketing 85 (2021) 1, pp. 103-120
Persistent link: https://www.econbiz.de/10012391428
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Commentary: omnichannel from a manufacturer's perspective
Ailawadi, Kusum L. - In: Journal of marketing 85 (2021) 1, pp. 121-125
Persistent link: https://www.econbiz.de/10012391429
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Commentary: governing technology-enabled omnichannel transactions
John, George; Scheer, Lisa K. - In: Journal of marketing 85 (2021) 1, pp. 126-130
Persistent link: https://www.econbiz.de/10012391430