This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial agricultural producers in the United States. Producer attitudes, beliefs, and some demographic...

The emergence of a corn rootworm "variant" has reduced the effectiveness of a corn-soybean rotation in some areas of Indiana. This research identifies potential control alternatives. Empirical results suggest that younger, more educated managers of larger farms would be the most likely to adopt...

This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial farmers. Farmer attitudes, beliefs, and some demographic characteristics are useful identifiers of...