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Brand choice dynamics of consu...
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Bowman, Douglas
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Wright, Gordon P.
27
Kannan, P. K.
8
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Journal of marketing research : JMR
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Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
5
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4
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3
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ECONIS (ZBW)
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2
BASE
1
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1
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1
The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market
Heilman, Carrie M.
;
Bowman, Douglas
;
Wright, Gordon P.
- In:
Journal of marketing research : JMR
37
(
2000
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10006662710
Saved in:
2
Evolution of buyer-seller relationships
Bowman, Douglas
- In:
Handbook of business-to-business marketing
,
(pp. 277-292)
.
2012
Persistent link: https://www.econbiz.de/10009500165
Saved in:
3
The role of buyer seller relationships and service quality in busines-to-business services marketing
Bowman, Douglas
-
1993
-
[Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004316300
Saved in:
4
Modeling and testing structured markets : a nested logit approach
Kannan, P. K.
;
Wright, Gordon P.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000797510
Saved in:
5
Testing for competitive submarkets
Kannan, P. K.
;
Wright, Gordon P.
;
Worobetz, N. D.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000797511
Saved in:
6
Effectiveness of marketing promotions : an analysis using a nested logit model
Kannan, P. K.
;
Wright, Gordon P.
-
1990
Persistent link: https://www.econbiz.de/10000797512
Saved in:
7
Optimization over Leontief substitution systems
Koehler, Gary J.
(
contributor
); …
-
1975
Persistent link: https://www.econbiz.de/10000581543
Saved in:
8
A multibrand stochastic model compounding heterogeneous Erlang timing and multinominal choice processes
Jeuland, Abel P.
;
Bass, Frank M.
;
Wright, Gordon P.
- In:
Operations research
28
(
1980
)
2
,
pp. 255-277
Persistent link: https://www.econbiz.de/10003482587
Saved in:
9
The solution of Leontief substitution systems using matrix iterative techniques
Koehler, Gary J.
;
Winston, Andrew B.
;
Wright, Gordon P.
- In:
Management science : journal of the Institute of …
21
(
1975
)
11
,
pp. 1295-1302
Persistent link: https://www.econbiz.de/10002225988
Saved in:
10
[Besprechung von:] Oil spils and the marine environment. By Donald F. Boesch, Carl H. Hershner and Jerome H. Milgram. Cambridge/Mass. 1974. Wright, Gordon P. and David G. Olson: De...
Greenberg, Eldon V. C.
- In:
Journal of maritime law and commerce
8
(
1976
)
1
,
pp. 107-114
Persistent link: https://www.econbiz.de/10002517901
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