The hospitality industry in the United States is transforming. There is an emerging class of American consumers eager to express themselves in their use of lodging products and services. The new generation of American consumers desire renaissance of self expression when choosing a place to stay....

Purpose – This paper aims to explore the experiences of international volunteer tourists, or voluntourists, to Botswana. Wildlife conservation, health education and orphanage voluntourists are examined specifically. Design/methodology/approach – Qualitative data were collected through...

Purpose This study aims to explore antecedents of supporting local food branded by a sustainable state-operated agricultural marketing program (SOAMP). Cultural values and pro-environmental attitudes were examined as well as their effect on purchase and word-of-mouth intent....