The commercial real estate industry is currently in a state of turmoil, as access to capital markets is as constrained as consumer demand. Today many real estate development firms find themselves in difficult positions, with plummeting net operating income and upwardly mobile capitalization...

Marketing is commonly mistaken in the real estate development industry for the practice of advertising and sales. In reality, marketing is a set of concepts and methods created primarily in the consumer packaged goods industry that start with a focus on the consumer. Many of these concepts and...