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~subject:"Spieltheorie"
~subject:"Ranking method"
~person:"Mayzlin, Dina"
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A reflection on analytical work in marketing : three points of consensus
Thomadsen, Raphael
;
Zeithammer, Robert
;
Iyer, Ganesh
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
2
,
pp. 381-389
Persistent link: https://www.econbiz.de/10009565424
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