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Special issue: markets and marketing at the bottom of the pyramid
Mason, Katy (ed.); Chakrabarti, Ronika (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011824965
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Markets and marketing at the bottom of the pyramid
Mason, Katy; Chakrabarti, Ronika; Singh, Ramendra - In: Marketing theory 17 (2017) 3, pp. 261-270
Persistent link: https://www.econbiz.de/10011824973
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What are bottom of the pyramid markets and why do they matter?
Mason, Katy; Chakrabarti, Ronika; Singh, Ramendra - In: Marketing theory 13 (2013) 3, pp. 401-404
Persistent link: https://www.econbiz.de/10009790625