Worldwide economic crisis that effects all major economies is rare. In the past, severe economic crises were usually contained within a country or a region. With the beginning of the financial and economic crisis in the United States and the rapid financial contagion of developed and developing...

The purpose of this study was to compare the effect of culture on consumers’ attitudes toward Cause-Related marketing between Iran and Germany by answering the following questions: A: What is consumer’s response concerning (1) skepticism toward CRM claim (2) attitude toward the CRM strategy,...