Narrow search
Showing 1 - 10 of 23
Cover Image
Playing to the crowd? : digital visibility and the social dynamics of purchase disclosure
Rhue, Lauren; Sundararajan, Arun - In: Management information systems : mis quarterly 43 (2019) 4, pp. 1127-1141
Persistent link: https://www.econbiz.de/10012172919
Cover Image
Social media marketing, quality signaling, and the Goldilocks principle
Nian, Tingting; Sundararajan, Arun - In: Information systems research : ISR 33 (2022) 2, pp. 540-556
Persistent link: https://www.econbiz.de/10013363070
Cover Image
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle; Luo, Xueming; Fang, Zheng; Ghose, Anindya - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Cover Image
The digital sin city : an empirical study of Craigslist’s impact on prostitution trends
Chan, Jason; Mojumder, Probal; Ghose, Anindya - In: Information systems research : ISR 30 (2019) 1, pp. 219-238
Persistent link: https://www.econbiz.de/10012038221
Cover Image
Modeling consumer footprints on search engines : an interplay with social media
Ghose, Anindya; Ipeirotis, Panagiotis G.; Li, Beibei - In: Management science : journal of the Institute for … 65 (2019) 3, pp. 1363-1385
Persistent link: https://www.econbiz.de/10012013817
Cover Image
Toward a digital attribution model : measuring the impact of display advertising on online consumer behavior
Ghose, Anindya; Todri-Adamopoulos, Vilma - In: Management information systems : mis quarterly 40 (2016) 4, pp. 889-910
Persistent link: https://www.econbiz.de/10011612498
Cover Image
Trade-offs in online advertising : advertising effectiveness and annoyance dynamics across the purchase funnel
Todri, Vilma; Ghose, Anindya; Singh, Param Vir - In: Information systems research : ISR 31 (2020) 1, pp. 102-125
Persistent link: https://www.econbiz.de/10012242426
Cover Image
Analyzing the relationship between organic and sponsored search advertising : positive, negative, or zero interdependence?
Yang, Sha; Ghose, Anindya - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 602-623
Persistent link: https://www.econbiz.de/10008652635
Cover Image
Sponsored search and market efficiency
Dhar, Vasant; Ghose, Anindya - In: Information systems research : ISR 21 (2010) 4, pp. 760-772
Persistent link: https://www.econbiz.de/10008823710
Cover Image
How is the mobile Internet different? : search costs and local activities
Ghose, Anindya; Goldfarb, Avi; Han, Sang Pil - In: Information systems research : ISR 24 (2013) 3, pp. 613-631
Persistent link: https://www.econbiz.de/10010128865