As online information availability for products and services is increasing and as buyers engage in more online search prior to purchase decisions, it is becoming more important for firms to know when to invest to reduce buyer uncertainty. This article argues that today's firms should view...

Recommender systems are becoming integral to how consumers discover media. The value that recommenders offer is personalization: in environments with many product choices, recommenders personalize the browsing and consumption experience to each userÕs taste. Popular applications include product...

This paper examines the effect of recommender systems on the diversity of sales. Two anecdotal views exist about such effects. Some believe recommenders help consumers discover new products and thus increase sales diversity. Others believe recommenders only reinforce the popularity of already...