As networks improve and new services emerge, questions arise that affect service deployments and network choices. The Internet is arguably a successful example of a network shared by many services. However, combining heterogeneous services on the same network need not always be the right answer,...

As new network services emerge, questions about service deployment and network choices arise. Although shared networks, such as the Internet, offer many advantages, combining heterogeneous services on the same network need not be the right answer as it comes at the cost of increased complexity....

New network technologies constantly seek to displace incumbents. Their success depends on technological superiority, the size of the incumbent’s installed base, users’ adoption behaviors, and various other factors. The goal of this paper is to develop an understanding of competition between...

Understanding the relationship between technology and economics is fundamental to making judicious policy and design decisions. Many technologies that are successful in meeting their technical goals often fail to get adopted due to economic factors. This holds true even for networked systems,...

There has been significant recent interest in studying consumer behavior in sponsored search advertising (SSA). Researchers have typically used daily data from search engines containing measures such as average bid, average ad position, total impressions, clicks and cost for each keyword in the...

We study optimal bidding strategies for advertisers in sponsored search auctions. In general, these auctions are run as variants of second-price auctions but have been shown to be incentive incompatible. Thus, advertisers have to be strategic about bidding. Uncertainty in the decision- making...