Showing 1 - 10 of 28
Firms in several markets attract consumers by offering discounts in other unrelated markets. This promotion strategy, which we call "cross-market discounts," has been successfully adopted in the last few years by many grocery retailers in partnership with gasoline retailers across North America,...
Persistent link: https://www.econbiz.de/10009218457
While millions of products are sold on its retail platform, Amazon.com itself stocks and sells only a very small fraction of them. Most of these products are sold by third-party sellers who pay Amazon a fee for each unit sold. Empirical evidence clearly suggests that Amazon tends to sell...
Persistent link: https://www.econbiz.de/10010990393
We study the bidding strategies of vertically differentiated firms that bid for sponsored search advertisement positions for a keyword at a search engine. We explicitly model how consumers navigate and click on sponsored links based on their knowledge and beliefs about firm qualities. Our model...
Persistent link: https://www.econbiz.de/10010907914
Persistent link: https://www.econbiz.de/10008905584
Persistent link: https://www.econbiz.de/10009384020
Persistent link: https://www.econbiz.de/10010403244
Persistent link: https://www.econbiz.de/10009299502
We study the bidding strategies of vertically differentiated firms that bid for sponsored search advertisement positions for a keyword at a search engine. We explicitly model how consumers navigate and click on sponsored links based on their knowledge and beliefs about firm qualities. Our model...
Persistent link: https://www.econbiz.de/10014204490
In many industries, product design and manufacturing lead-times are sufficiently long that both the quality level of a product and the amount of inventory produced must be determined before a firm knows what the actual demand will be. In this paper, we conduct a theoretical analysis of such a...
Persistent link: https://www.econbiz.de/10012904312
Persistent link: https://www.econbiz.de/10008817953