The question of how organisation leaders can successfully guide people through times ofsignificant change, and thus transform organisations to operate successfully in a changedenvironment, has many potential responses. This thesis examines one possible response,namely storytelling, as a...

In the fast-changing environment of today, organisations have a tendency to change theirstrategy to be able to adapt to changing circumstances. It has become increasinglyimportant for organisations to remain competitive in the marketplace. The managementof organisations is therefore showing more...