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AI in marketing, consumer research and psychology : A systematic literature review and research agenda
Mariani, Marcello M.; Perez‐Vega, Rodrigo; Wirtz, Jochen - In: Psychology & Marketing 39 (2021) 4, pp. 755-776
Persistent link: https://www.econbiz.de/10012808568
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The impact of service robots on customer satisfaction online ratings : the moderating effects of rapport and contextual review factors
Borghi, Matteo; Mariani, Marcello M.; Vega, Rodrigo P.; … - In: Psychology & marketing 40 (2023) 11, pp. 2355-2369
Persistent link: https://www.econbiz.de/10014432406
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AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.; Perez-Vega, Rodrigo; Wirtz, Jochen - In: Psychology & marketing 39 (2022) 4, pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
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A critical reflection on analytics and artificial intelligence based analytics in hospitality and tourism management research
Mariani, Marcello M.; Wirtz, Jochen - In: International journal of contemporary hospitality management 35 (2023) 8, pp. 2929-2943
Persistent link: https://www.econbiz.de/10014314892
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Artificial intelligence empowered conversational agents : a systematic literature review and research agenda
Mariani, Marcello M.; Hashemi, Novin; Wirtz, Jochen - In: Journal of business research : JBR 161 (2023), pp. 1-23
Persistent link: https://www.econbiz.de/10014288858