The new emphasis on relationships in marketing has spurred a resurgence of interest in brand loyalty and the positive effect of brand loyalty on company profitability and long-term survival have been well-documented in recent years. Recent research has begun to identify new types and sources of...

The optimum stimulation level (OSL) and value priorities of 3 493 South Africans were measured in the first administration of Steenkamp and Baumgartner's new shortened Change Seeker Index (CSl) and Schwartz' new Portraits Questionnaire (PQ) in a nationally-representative developing nation...