Subsistence marketplaces, sometimes known as the base of the pyramid or BOP, are resource-poor communities mostly concentrated in developing countries. While traditionally viewed as difficult to do business in, some firms, entrepreneurs, and nonprofit organizations are choosing to address the...

Previous research has found that low-literate consumers tend to rely heavily on pictures to process marketplace information. The current study investigates the conditions under which pictures in product-warning statements become detrimental or beneficial for information processing among...

This paper examines the challenges involved in the design and administration of experiments with low-literate adults in business research, and derives implications for subsistence marketplaces. A brief review of the research methods used for studying low-literate adults in business, as well as...