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Hastak, Manoj
Viswanathan, Madhu
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Undertstanding and facilitating the usage of nutritional labels by low-literate consumers
Viswanathan, Madhu
;
Hastak, Manoj
;
Gau, Roland
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003923104
Saved in:
2
Bringing Marketing Insights to Bear on Antitrust Policy and Competitive Conduct - The Role of Summary Information in Facilitating Consumers' Comprehension of Nutrition Information
Viswanathan, Madhubalan
;
Hastak, Manoj
- In:
Journal of public policy & marketing : JPP & M ; an …
21
(
2002
)
2
,
pp. 305-318
Persistent link: https://www.econbiz.de/10007035339
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