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Understanding consumption and entrepreneurship in subsistence marketplaces
Viswanathan, Madhu; Sridharan, Srinivas; Ritchie, Robin - In: Journal of business research : JBR 63 (2010) 6, pp. 570-581
Persistent link: https://www.econbiz.de/10003982089
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Designing marketplace literacy education in resource-constrained contexts : implications for public policy and marketing
Viswanathan, Madhu; Sridharan, Srinivas; Gau, Roland; … - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 85-94
Persistent link: https://www.econbiz.de/10003875236
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Marketing interactions in subsistence marketplaces : a bottom-up approach to designing public policy
Viswanathan, Madhu; Sridharan, Srinivas; Ritchie, Robin; … - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 159-177
Persistent link: https://www.econbiz.de/10009679234
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Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing
Viswanathan, Madhubalan; Sridharan, Srinivas; Gau, Roland; … - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 85-94
Persistent link: https://www.econbiz.de/10008241037
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Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy
Viswanathan, Madhubalan; Sridharan, Srinivas; Ritchie, Robin - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 159-177
Persistent link: https://www.econbiz.de/10010045137