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Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world
Viswanathan, Madhu; Rosa, Jose Antonio - In: Journal of business research : JBR 63 (2010) 6, pp. 535-537
Persistent link: https://www.econbiz.de/10003982071
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Marketing to subsistence consumers : lessons from practice
Weidner, Kelly L.; Rosa, Jose Antonio; Viswanathan, Madhu - In: Journal of business research : JBR 63 (2010) 6, pp. 559-569
Persistent link: https://www.econbiz.de/10003982088
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Exchanges in marketing systems : the case of subsistence consumer-merchants in Chennai, India
Viswanathan, Madhu; Rosa, Jose Antonio; Ruth, Julie A. - In: Journal of marketing 74 (2010) 3, pp. 1-17
Persistent link: https://www.econbiz.de/10008822119
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Product and market development for subsistence marketplaces
Rosa, Jose Antonio (ed.); Viswanathan, Madhu (contributor) - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003449636
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Product and market development for subsistence marketplaces : consumption and entrepreneurship beyond literacy and resource barriers
Viswanathan, Madhu; Rosa, Jose Antonio - In: Product and market development for subsistence marketplaces, (pp. 1-17). 2007
Persistent link: https://www.econbiz.de/10003521933