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Are entrepreneurs and managers different? : values and ethical perceptions of entrepreneurs and managers

Jung, Kwon - 2009

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Consumption constraints and entrepreneurial intentions in subsistence marketplaces

Venugopal, Srinivas; Viswanathan, Madhu; Jung, Kiju - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 2, pp. 235-251

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Product and market development for subsistence marketplaces

Rosa, José da (contributor); Viswanathan, Madhu (contributor) - 2007 - 1st ed

Foreword / Jagdish N. Sheth, Charles H. Kellstadt -- Product and market development for subsistence marketplaces: consumption and entrepreneurship beyond literacy and resource barriers / Madhubalan Viswanathan, Jose(c)(p) Antonio Rosa -- Understanding product and market interactions in...

Persistent link: https://www.econbiz.de/10012049622

Impact of entrepreneurship on objective and subjective economic markets : a longitudinal study from India

Jaikumar, Saravana; Dutta, Shantanu; Viswanathan, Madhu - 2018

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Enabling consumer and entrepreneurial literacy in subsistence marketplaces

Viswanathan, Madhu; Gajendiran, S.; Venkatesan, R. - 2008 - 1. Ed.

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Subsistence entrepreneurship, value creation, and community exchange systems : a social capital explanation

Viswanathan, Madhu; Echambadi, Raj; Venugopal, Srinivas; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 213-226

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Transformative subsistence entrepreneurship : a study in india

Sridharan, Srinivas; Maltz, Elliot; Viswanathan, Madhu; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 486-504

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Product and market development for subsistence marketplaces

Rosa, Jose Antonio (ed.); Viswanathan, Madhu (contributor) - 2007 - 1. ed.

Persistent link: https://www.econbiz.de/10003449636

Product and market development for subsistence marketplaces : consumption and entrepreneurship beyond literacy and resource barriers

Viswanathan, Madhu; Rosa, Jose Antonio - In: Product and market development for subsistence marketplaces, (pp. 1-17). 2007

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Special issue: Sustainable innovations for subsistence marketplaces

Viswanathan, Madhu (contributor) - In: Journal of business research : JBR 65 (2012) 12, pp. 1655-1748

Persistent link: https://www.econbiz.de/10009683178

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