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Beziehungsmarketing
Consumer behaviour
30
Konsumentenverhalten
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Preismanagement
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Pricing strategy
24
Preis
16
Price
12
Theorie
11
Theory
11
Sales promotion
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USA
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United States
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Verkaufsförderung
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Gerechtigkeit
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Justice
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Marketing
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Perception
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Preispolitik
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Business Administration
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Personality psychology
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Persönlichkeitspsychologie
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Preisgestaltung
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Preistheorie
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Price theory
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Vereinigte Staaten
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Wahrnehmung
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Behavioral price research
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Börsenkurs
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Experiment
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Kaufentscheidung
3
Marktforschung
3
Purchase decision
3
Reference price
3
Share price
3
Verbraucher
3
Advertising
2
Akademiker
2
Betriebswirtschaftslehre
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Bibliometrics
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Bibliometrie
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Grewal, Dhruv
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Monroe, Kent B.
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Compeau, Larry D.
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Reynolds, Kristy
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Sheth, Jagdish N.
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Journal of business research : JBR
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Legends in marketing
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ECONIS (ZBW)
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Expressing and defining self and relationships through everyday shopping experiences
Compeau, Larry D.
;
Monroe, Kent B.
;
Grewal, Dhruv
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1035-1042
Persistent link: https://www.econbiz.de/10011440075
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2
The price-quality-value relationship
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238856
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