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Pricing management and practice
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238852
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Models, theory, and methods
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238853
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Research in consumer behavior
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238854
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Price fairness
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238855
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The price-quality-value relationship
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238856
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Comparative price advertising
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238857
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7
Processing of price information
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238858
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8
Legends in marketing: Kent B. Monroe
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009233650
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