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Maximum versus meaningful discrimination in scale response: - Implications for validity of measurement of consumer perceptions about products
Viswanathan, Madhubalan; Sudman, Seymour; Johnson, Michael - In: Journal of business research : JBR 57 (2004) 2, pp. 108-124
Persistent link: https://www.econbiz.de/10006719101
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Understanding Consumer Usage of Product Magnitudes through Sorting Tasks
Viswanathan, Madhubalan; Johnson, Michael D.; Sudman, … - In: Psychology & marketing 16 (1999) 8, pp. 643-658
Persistent link: https://www.econbiz.de/10006986516
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Maximum versus meaningful discrimination in scale response:: Implications for validity of measurement of consumer perceptions about products
Viswanathan, Madhubalan; Sudman, Seymour; Johnson, Michael - In: Journal of Business Research 57 (2004) 2, pp. 108-124
Persistent link: https://www.econbiz.de/10005465742