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An Investigation of relationships among evaluative beliefs, affect, behavioral intention and behavior
Sheth, Jagdish N. - 1970
Persistent link: https://www.econbiz.de/10004692455
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Perspectives on macromarketing in the African context : introduction to the special issue
Dadzie, Kofi Q.; Sheth, Jagdish N. - In: Journal of macromarketing 40 (2020) 1, pp. 8-12
Persistent link: https://www.econbiz.de/10012159099
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Special issue: macromarketing in the African context
Dadzie, Kofi Q. (ed.); Sheth, Jagdish N. (ed.) - 2020
Persistent link: https://www.econbiz.de/10012159192
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Prediction of attitude : a comparative study of the Rosenberg, Fishbein and Sheth models
Tuncalp, Secil; Sheth, Jagdish N. - 1974
Persistent link: https://www.econbiz.de/10004730679
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Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.; Parvatiyar, Atul - In: Journal of macromarketing 41 (2021) 1, pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
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Socially responsible marketing : toward aligning dharma (duties), karma (actions), and eudaimonia (well-being)
Sheth, Jagdish N.; Parvatiyar, Atul - In: Journal of macromarketing 42 (2022) 4, pp. 590-602
Persistent link: https://www.econbiz.de/10013475246