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Inspirational applications, Part II: scholarship and creativity
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505775
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Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Brown, Stephen W.; Webster, Frederick E.; Steenkamp, … - In: Journal of marketing 69 (2005) 4, pp. 1-25
Persistent link: https://www.econbiz.de/10005920866