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~subject:"Marketing theory"
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Marketing theory
Consumer behaviour
76
Konsumentenverhalten
75
Marketingtheorie
50
Marketing
47
Marketing management
41
Marketingmanagement
41
Theorie
34
Theory
34
Relationship marketing
30
Beziehungsmarketing
29
Marktforschung
21
International marketing
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Internationales Marketing
16
Verbraucher
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Market research
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Multinationales Unternehmen
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USA
12
Welt
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World
12
Lieferantenmanagement
11
Supplier relationship management
11
United States
11
Vereinigte Staaten
11
Naresh K. Malhotra
10
Russell W. Belk
10
Transnational corporation
10
Personality psychology
9
Persönlichkeitspsychologie
9
Scientific method
9
Wissenschaftliche Methode
9
B-to-B-Marketing
8
Business-to-business marketing
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Digitale Dienste
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Emerging economies
8
Schwellenländer
8
Strategisches Management
8
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Mehrbändiges Werk
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English
53
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Sheth, Jagdish N.
53
Kumar, V.
11
Hunt, Shelby D.
9
Green, Paul E.
7
Malhotra, Naresh K.
4
Parvatiyar, Atul
4
Rao, Vithala R.
4
Wind, Yoram
4
Grönroos, Christian
3
Garrett, Dennis E.
2
Hauser, John R.
2
Kitchen, Philip J.
2
Moskowitz, Howard R.
2
Zaltman, Gerald
2
Agarwal, James
1
Arabie, Phipps
1
Arnett, Dennis B.
1
Bello, Daniel C.
1
Bradlow, Eric T.
1
Brodie, Roderick P.
1
Busch, Paul S.
1
Carmone, Frank J.
1
Day, George S.
1
DeSarbo, Wayne
1
Deshpandé, Rohit
1
Ding, Min
1
Ferrell, Odies C.
1
Gardner, David Morgan
1
Grewal, Rajdeep
1
Howell, Roy D.
1
Huber, Joel
1
Jain, Arun K.
1
Jaworski, Bernard J.
1
Johnston, Wesley J.
1
Kohli, Ajay Kumar
1
Kopalle, Praveen K.
1
Kotler, Philip
1
Krieger, Abba M.
1
Krishnan, Balaji C.
1
Leone, Robert P.
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Legends in marketing
40
AMS review : official publication of the Academy of Marketing Science
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Handbook of relationship marketing
1
International Marketing Review
1
Journal of Business & Industrial Marketing
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Marketing theory
1
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ECONIS (ZBW)
50
Other ZBW resources
3
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
2
The double helix of marketing : the complementary relationship between marketing history and marketing theory
Sheth, Jagdish N.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 503-505
Persistent link: https://www.econbiz.de/10009419172
Saved in:
3
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
4
Marketing theory : evolution and evaluation
Sheth, Jagdish N.
-
1988
-
1. [print.]
Persistent link: https://www.econbiz.de/10000765653
Saved in:
5
Marketing theory : classic and contemporary readings
Sheth, Jagdish N.
;
Garrett, Dennis E.
-
1986
Persistent link: https://www.econbiz.de/10000717686
Saved in:
6
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
7
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
8
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
9
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
10
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
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