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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003925978
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Legends in consumer behavior: James R. Bettman
Bettman, James R. - 2016
Persistent link: https://www.econbiz.de/10011413962
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Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob - 2015
Persistent link: https://www.econbiz.de/10011413983
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Legends in marketing: Paul E. Green
Green, Paul E. - 2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
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Quantitative methods : MDS, MDA, CCA, and beyond
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010504955
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Nostalgia and age-related preferences
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010504958
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Esthetics and tastes, Part II: effects of personality, class, and expertise
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010504962
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Esthetics and tastes, Part I: art and entertainment
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010504974
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Emotions
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010504982
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Legends in consumer behavior: Morris B. Holbrook
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505247