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Legends in marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Legends in marketing: Paul E. Green
Green, Paul E.
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2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
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Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth
Sheth, Jagdish N.
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honouree
);
Parvatiyar, Atul
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011913572
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Legends in marketing: Christian Grönroos
Grönroos, Christian
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2013
Persistent link: https://www.econbiz.de/10010234428
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Legends in marketing: V. Kumar
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010201420
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Customer relationship management
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204928
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Business-to-business
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204929
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Marketing strategy: customer
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204930
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Marketing strategy: firm
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204931
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Marketing research: new methodology
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204932
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Marketing research: applications
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204933
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