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Consumer behaviour
74
Konsumentenverhalten
74
Marketing theory
50
Marketingtheorie
50
Marketing
46
Marketing management
41
Marketingmanagement
41
Theorie
33
Theory
33
Beziehungsmarketing
27
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Russell W. Belk
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Emerging economies
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Undetermined
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167
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15
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Collection of articles of several authors
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95
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91
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English
295
Undetermined
100
German
3
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Sheth, Jagdish N.
384
Parvatiyar, Atul
24
Sharma, Arun
22
Holbrook, Morris B.
17
Sisodia, Rajendra
17
Krishnan, Balaji C.
14
Malhotra, Naresh K.
14
Sisodia, Rajendra S.
13
Belk, Russell W.
12
Hunt, Shelby D.
11
Kumar, V.
11
Solomon, Michael R.
10
Wind, Yoram
10
Grönroos, Christian
9
Jacoby, Jacob
9
Monroe, Kent B.
9
Bettman, James R.
7
Green, Paul E.
7
Uslay, Can
7
Varadarajan, Rajan
7
Zaltman, Gerald
7
Eshghi, Abdolreza
6
Sinha, Mona
6
Iyer, Gopalkrishnan R.
5
Rao, Vithala R.
5
Sethi, S.Prakash
5
Yow, John
5
Bechwati, Nada Nasr
4
Howard, John A.
4
Gross, Barbara L.
3
Jain, Varsha
3
Kotler, Philip
3
Lutz, Richard J.
3
Newman, Bruce I.
3
Westgate, Lori
3
Ambika, Anupama
2
Christensen, Glenn L.
2
Dadzie, Kofi Q.
2
Eshghi, Golpira S.
2
Frazier, Gary L.
2
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University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
15
University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research.
2
American Marketing Association
1
Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
International Conference on Relationship Marketing <1996>
1
National Conference on Social Marketing <1972, Urbana, Ill.>
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Legends in marketing
81
Legends in consumer behavior
43
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of business research : JBR
14
Journal of marketing theory and practice
9
Journal of the Academy of Marketing Science
9
Journal of Business Research
8
Global business perspectives series
7
Journal of marketing
6
Legends in strategic marketing
6
Handbook of relationship marketing
4
Journal of macromarketing
4
Journal of marketing research : JMR
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Does marketing need reform? : fresh perspectives on the future
3
European journal of marketing : EJM
3
Legends in marketing series
3
Marketing theory
3
Models of buyer behavior
3
The journal of business & industrial marketing
3
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
3
Consumer and industrial buying behavior
2
Consumer behavior : contemporary research in action
2
Insights into consumer behavior
2
International business review : the official journal of the European International Business Academy
2
International marketing review
2
Journal of global marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Management Science
2
Operations research, Management science : OR MS ; the international literature digest
2
Review of marketing research
2
Working Series in marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Best practices in international marketing
1
Bringing technology to market: trends, cases, solutions
1
Business & sustainability series
1
Business horizons
1
California management review
1
Consumer behavior : Theory and application
1
E-Services : opportunities and threats
1
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ECONIS (ZBW)
299
OLC EcoSci
40
USB Cologne (EcoSocSci)
28
BASE
15
RePEc
13
Other ZBW resources
2
EconStor
1
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71
Multivariate methods for market and survey research
Sheth, Jagdish N.
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10000329793
Saved in:
72
Consumption values and market choices : theory and applications
Sheth, Jagdish N.
;
Newman, Bruce I.
;
Gross, Barbara L.
-
1991
Persistent link: https://www.econbiz.de/10000330784
Saved in:
73
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
Sheth, Jagdish N.
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000984485
Saved in:
74
Bringing innovation to market : how to break corporate and customer barriers
Sheth, Jagdish N.
;
Ram, Sundaresan
-
1987
Persistent link: https://www.econbiz.de/10000741297
Saved in:
75
Global marketing perspectives
Sheth, Jagdish N.
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10000765635
Saved in:
76
Global strategic management perspectives
Sheth, Jagdish N.
;
Eshghi, Golpira S.
-
1989
Persistent link: https://www.econbiz.de/10000765636
Saved in:
77
Marketing theory : evolution and evaluation
Sheth, Jagdish N.
-
1988
-
1. [print.]
Persistent link: https://www.econbiz.de/10000765653
Saved in:
78
Marketing theory : classic and contemporary readings
Sheth, Jagdish N.
;
Garrett, Dennis E.
-
1986
Persistent link: https://www.econbiz.de/10000717686
Saved in:
79
Global accounting perspectives
Sheth, Jagdish N.
(
contributor
); …
-
1989
Persistent link: https://www.econbiz.de/10000778026
Saved in:
80
Global human resources perspectives
Sheth, Jagdish N.
(
contributor
); …
-
1989
Persistent link: https://www.econbiz.de/10000778027
Saved in:
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