When asked to mentally simulate coin tosses, people generate sequences which differ systematically from those generated by fair coins. It has been rarely noted that this divergence is apparent already in the very first mental toss. Analysis of several existing data sets reveals that about 80% of...

Traditional theory suggests consumers should be able to manage their privacy. Yet, empirical and theoretical research suggests that consumers often lack enough information to make privacy-sensitive decisions and, even with sufficient information, are likely to trade off long-term privacy for...

While the effectiveness of nudges in influencing user behavior has been documented within the literature, most prior work in the privacy field has focused on ‘one-size-fits-all’ interventions. Recent behavioral research has identified the potential of tailoring nudges to users by leveraging...