Purpose – The aim is to examine whether supermarkets may be losing the opportunity to increase customer purchase outlays by means of loyalty points, convertible to acquire specialty goods and services provided by “bonus partners”. Design/methodology/approach – Two econometric models were...

Grocery shoppers were questioned about the frequency of purchasing items that were featured in the store's flyers. This measure was used as the dependent variable in a multinomial logit model with the independent variables being various aspects of shopping behaviour, usage of store flyers, age...

If retailers are apologetic about their merchandise being close to expiry dates and consequently offer it on promotion deals, there is no reason to believe that they cannot be boastful when the items being offered are in pristine condition. This paper prospects the potential of positioning...

Traditionally store brands in Australia are viewed with suspicion in regard to their quality and are usually purchased because of the "value for money" that they offer. Australian supermarket majors are considering introducing a new suite of store brands in the higher price brackets. The danger...

In this research study, grocery shoppers were interviewed to identify the factors that influence satisfaction with their primary store and the factors that encourage them to continue patronising this store despite being presented with an inducement to shop at another store. The study estimated...

Grocery shoppers were questioned about the frequency of purchasing items that were featured in the store's flyers. This measure was used as the dependent variable in a multinomial logit model with the independent variables being various aspects of shopping behaviour, usage of store flyers, age...

Purpose – A better understanding of the response of shoppers in developing countries to inevitable product stock-outs would help logisticians to put structures in place to reduce the disruption. The purpose of this paper is to examine the differences in orientations that characterize...

Grocery shoppers were questioned about their response to the stock-out of their preferred item of milk and milk products. This measure was used as the dependent variable in a multinomial logit model with the independent variables being shopper dispositions, the contextual shopping situations,...

A regular feature of retailers' promotional objectives is to get shoppers to upgrade their purchase to more expensive brands because premium merchandise invariably includes bigger profit margins. Often retailers temporarily discount premium brands so that shoppers may be motivated to purchase...

In this paper, the authors analyze the effects of commodity programs in which the government attempts to support and stabilize price through open market purchases and sales. Specifically, they as sess the effects of such programs on the U.S. soybean market using a rational-expectations model...