//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Building a Data Mining Framewo...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Data Mining
2
Data mining
2
Direct marketing
2
Direktmarketing
2
Target group
2
Zielgruppe
2
Algorithm
1
Algorithmus
1
Association rule mining
1
Beziehungsmarketing
1
Clustering
1
Consumer behaviour
1
Cross-category purchases
1
Customized coupons
1
Food retailing
1
Konsumentenverhalten
1
Kundenbindungsprogramm
1
Lebensmitteleinzelhandel
1
Loyalty program
1
Market segmentation
1
Marktsegmentierung
1
Relationship marketing
1
Sales promotion
1
Target marketing
1
Verkaufsförderung
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Hochschulschrift
1
Thesis
1
Language
All
English
2
Author
All
March, Nicolas
2
Gruber, Kathrin
1
Hornik, Kurt
1
Reutterer, Thomas
1
Published in...
All
Journal of business economics : JBE
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building a data mining framework for target marketing
March, Nicolas
-
2011
Persistent link: https://www.econbiz.de/10009580290
Saved in:
2
A data mining framework for targeted category promotions
Reutterer, Thomas
;
Hornik, Kurt
;
March, Nicolas
; …
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->