Retailers are increasingly using in-store events to provide shoppers with unique experiences that will enhance shopping value and help differentiate their stores from competitors. However, relatively little is known about how consumers respond to experiential retail events in terms of their...

In this paper we illustrate the idea that conventional conjoint choice models are not well suited to the modelling of parents' school choices for the purpose of assessing the impact of school policies on school choice. We apply an extended logit model formulation to capture the differential...

The residential location decision process has been studied for several decades with use of different approaches. One such approach that has received considerable attention in urban planning is the decompositional approach. This approach involves measuring <I>individual </I>preferences. Residential...</i>

In this paper it is argued that models of consumer choice of shopping destination have included few attributes related to the selection of stores available in a shopping centre. The authors seek to develop and illustrate empirically a way to define the selection of stores in shopping centres,...

In present choice models, it is assumed that the composition of individuals' choice sets does not affect their utilities. Preferences and choice behaviour are assumed to be independent of context. The constraints that individuals face are not modeled explicitly in the residential choice...

The conjoint preference approach, measuring <I>individual</I> preferences, has a long history in the study of residential decisionmaking processes. Residential choice behaviour, however, is often the result of a group decisionmaking process. In this paper we investigate whether conjoint preference...</i>

Product innovation is vital to ongoing brand equity and has been responsible for revitalizing many brands, including Apple, Dunlop Volley, Mini, and Gucci. While several scholars have noted the relationship between a brand's position and the form of innovation available to a firm, surprisingly...

The relationship between design and marketing is an uneasy one. Managing this tension is critical for luxury marketers, whose point of differentiation is a combination of design excellence and market execution. This article explores the tensions between marketing and design and the integration...

Purpose - The purpose of this article is to provide an overview of the challenges that the widespread desire for authenticity presents for brand managers. Design/methodology/approach - Provides a viewpoint essay. Findings - Authenticity requires brand managers to downplay their overt marketing...

Purpose - Aims to report on the approach used by the New Zealand Game Industry Board (NZGIB) to create a competitive advantage with channel buyers in the USA. This examination is in response to calls for research on international marketing strategy implementation in business markets. The NZGIB...