International marketers are faced with the challenge of understanding the decision making process that consumers at the base of the pyramid (BOP) go through when choosing which products to buy .The unique characteristics of the BOP pose distinct measurement challenges which researchers have to...

Purpose- To demonstrate that different theoretical approaches are required for the internationalisation of SME?s. Design/methodology/approach- A comparison is made of existing theories and approaches with the actual behaviour of SME?s findings-The internationalisation of SME?s requires different...

One of the major contributions of the IMP approach to international marketing has been the concept of interaction. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of interaction is taken into account. This will be illustrated in the...

Networks traditionally have been studied in the context of areas such as industrial marketing in developed country markets and economics and sociology (focusing on livelihoods) in developing countries. There has been limited research on their influence on the decision making process of consumers...

By means of a case study, this article explores the evolution of international business relationships. Spanning a 40-year period, relationships between an American licensor, an Australian manufacturing firm, and a Thai firm are explored. These relationships (including how they develop, function,...

Previous research into internationalisation has viewed it as being an export-led phenomenon. Although this is a phenomenon that extends to other activities such as licensing and manufacture overseas, it is usually considered from an ?outward? perspective. In this paper it is argued that...

The past two decades have seen increasing sophistication in software work. Now and in the future, the work of both practitioners and researchers would be helped by a more objective and finer granularity recognition of types of software evolution and software maintenance activities as actually...

This thesis gives a voice to the chronically poor people of rural Bangladesh, enabling them to tell their own stories about the nature of their financial decision making which is taking place within the marketing systems that are operating in all poor villages in the region. Financial decision...

The strategic importance attained by the notion of corporate social responsibility (CSR) over the past two decades has encouraged a greater understanding of the historical processes through which it has evolved and been consolidated in the corporate world. However, the role played by...

In pursuing sustainable competetive advantage, firms undertake a range of strategic initiatives such as innovation, customer relationship management, entering new markets overseas, and competetive actions within current marketplaces. Studies that examine these initiatives generally investigate...