The Australian Arts industry is a vibrant and dynamic sector of the economy. It encompasses both visual and performing arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is unique in that it reports the findings of a research...

Previous research on loyalty programs in Australia has shown the benefits gained by partners in these programs. This paper develops this research and introduces the concept of network development in loyalty programs. It builds on the theory of network development (Hertz and Mattson, 2004) and...

This article addresses the impact of brand extensions on the brand equity of luxury brands. A review of the developments in the luxury market has shown significant changes in demand and supply sides. The luxury market has been growing rapidly over the last 20 years, and luxury brands, formerly...

To date little empirical research has been undertaken into relationship atmosphere, yet the literature leads one to the conclusion that this is a key or central factor in developing the relationship between firms and in shaping the characteristics of that relationship over time.Given that the...

This study is premised on the assumption that because of increased globalisation the trend towards strategic alliances is going to increase in the 21st century. This is evident in the phenomenal growth towards the establishment of alliances the world over despite high failure rates. The study...

This paper provides an assessment of the Chinese telecommunications market in transition. It tracks the evolution of the Chinese telecommunications carriers and argues that their economic imperatives, notwithstanding progress, will be slow if they do not exercise the political will in untangling...

While there is an influx of foreign investment into China, Chinese companies are also extending their interest overseas. Globalisation takes on various forms: the most common of which is direct exporting while a few chose to establish manufacturing facilities overseas (like Haier). The cases...

If models are simplified pictures of reality, current international market selection process (IMSP) models do not pass the test of reality. Further, there has been limited research carried out in Australia on this issue. Using grounded theory methodology, this article explores how a...

This paper presents some significant empirical findings about the role of switching cost and alternative attractiveness in developing the long-term relationship between the client and the service-provider in personal financial planning services. Considering switching costs and alternative...

One of the major contributions of the IMP approach to international marketing has been the concept of interaction. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of interaction is taken into account. This will be illustrated in the...