Experimental design is critical to valid inference from the results of discrete choice experiments (DCEs). In healtheconomics, DCEs have placed limited emphasis on experimental design, typically employing relatively smallfractional factorial designs, which allow only strictly linear additive...

Discrete choice experiments (DCEs) are being used increasingly in health economics to elicit preferences for productsand programs. The results of such experiments have been used to calculate measures of welfare or more specifically,respondents' 'willingness to pay' (WTP) for products and...