This paper extends Festge and Schwaiger's (2007) model of customer satisfaction with industrial goods by accounting for unobserved heterogeneity. The application of a novel responsebased segmentation approach in partial least squares path modeling (PLS-PM) - the finite mixture partial least...

Applications of the partial least squares (PLS) path modeling technique are usually based on the assumption that the analyzed data stem from a single population. However, in many real-world applications, this assumption of homogeneity is unrealistic and an analysis on the aggregate data level...

In the social science disciplines, the assumption that the data stem from a single homogeneous population is often unrealistic in respect of empirical research. When applying a causal modeling approach, such as partial least squares path modeling, segmentation is a key issue in coping with the...

This paper explores long-term partnership benefits of local strategic alliances in knowledge-intensive industries. A structural model of the value continuum is formulated and tested on small and mid-size enterprises in the software industry. Partial least squares path analysis is used to...

Research into brand extensions has mainly focused on consumers? extension evaluations without considering an important financial implication: the ability of the extension product to charge a price premium. This study analyzes (1) the extent to which consumers are willing to pay a price premium...