As businesses and organisations move online, many question how to use Internet communication tools effectively, such as Web sites and electronic mail (Porter, 2001). Where and how should they invest their time and money in technology? This research explores a small part of this broad question,...

Purpose: An extended Theory of Planned Behavior (TPB) model tests how customer loyalty intentions may relate to subjective and descriptive norms. The study further determines whether consumption characteristics ? product enjoyment and importance ? moderate norms-loyalty...

Despite the obvious business value of visualizing similarities between elements of evolving information spaces and mapping these similarities e.g. onto geospatial reference systems, analysts are often more interested in how the semantic orientation (sentiment) towards an organization, a product...