Eintrag f?r die Universit?tsbibliographie

Preference markets address the need for scalable, fast and engaging market research. The Web 2.0 paradigm, in which users contribute numerous ideas that may lead to new products, requires new methods of filtering those ideas for their marketability, and preference markets offer just such a...

The proliferation of interconnectivity and interactivity through Internet-based technologies enables new forms of support for new product development. This paper analyzes idea markets, which use widely distributed knowledge, the power of markets, and the Internet to support the crucial initial...

Event study methodology is a powerful procedure to quantify the impact of events and managerial decisions such as new product announcements on the value of a publicly traded company. However, for many events, appropriate financial data may not be available, either because suitable securities are...