Ford, Eric W.; Huerta, Timothy R.; Menachemi, Nir; … - In: Journal of Management and Strategy 4 (2013) 4, pp. 32-43
In this research, five steps are brought up to build up the trademark map, including (1) deciding sample range of trademarks, (2) analyzing the first-time information, (3) analyzing the second-time information, (4) building up the trademark map, and (5) analyzing the trademark map. This standard...
