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Employer branding : sustainable HRM as a competitive advantage in the market for high-quality employees
App, Stefanie; Merk, Janina; Büttgen, Marion - In: Management revue : socio-economic studies 23 (2012) 3, pp. 262-278
Persistent link: https://www.econbiz.de/10009626931
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Employer Branding in sozialen Netzwerken : eine empirische Analyse der Karriereseiten des Dienstleistungsanbieters Facebook
Merk, Janina; Egeler, Philipp; Büttgen, Marion - In: Dienstleistungsmanagement und Social Media : …, (pp. 129-151). 2013
Persistent link: https://www.econbiz.de/10009756239
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Lasting footprints of the employer brand : can sustainable HRM lead to brand commitment?
App, Stefanie; Büttgen, Marion - In: Employee relations 38 (2016) 5, pp. 703-723
Persistent link: https://www.econbiz.de/10011594886
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Employer Branding: Sustainable HRM as a Competitive Advantage in the Market for High-Quality Employees
App, Stefanie; Merk, Janina; Buettgen, Marion - In: management revue. Socio-economic Studies 23 (2012) 3, pp. 262-278
This conceptual article examines how Sustainable Human Resource Management (Sustainable HRM) can help establishing an attractive employer brand that can address the different needs and expectations of potential and existing employees, without compromising a consistent employer image, which can...
Persistent link: https://www.econbiz.de/10010607616
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Employer branding: Sustainable HRM as a competitive advantage in the market for high-quality employees
App, Stefanie; Merk, Janina; Büttgen, Marion - In: Management Revue 23 (2012) 3, pp. 262-278
This conceptual article examines how Sustainable Human Resource Management (Sustainable HRM) can help establishing an attractive employer brand that can address the different needs and expectations of potential and existing employees, without compromising a consistent employer image, which can...
Persistent link: https://www.econbiz.de/10010332829
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Employer branding : sustainable HRM as a competitive advantage in the market for high-quality employees
App, Stefanie; Merk, Janina; Büttgen, Marion - In: Management revue : the international review of … 23 (2012) 3, pp. 262-278
Persistent link: https://www.econbiz.de/10010028943
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Erscheinungsformen der Kundenintegration und Ansätze eines Integrationsmanagements
Büttgen, Marion - In: Aktuelle Forschungsfragen im Dienstleistungsmarketing : …, (pp. 105-132). 2008
Persistent link: https://www.econbiz.de/10003787033
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Kundenbindung durch Kundenintegration
Büttgen, Marion - In: Handbuch Kundenbindungsmanagement, (pp. 165-188). 2010
Persistent link: https://www.econbiz.de/10003928540
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Kundenintegration in Innovationsprozesse unter Einsatz von Web 2.0-Anwendungen
Büttgen, Marion - In: Kundenintegration und Kundenbindung : wie Unternehmen …, (pp. 55-66). 2009
Persistent link: https://www.econbiz.de/10003835282
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Beteiligung von Konsumenten an der Dienstleistungserstellung: Last oder Lust? : eine motivations- und dissonanztheoretische Analyse
Büttgen, Marion - In: Kundenintegration : Forum Dienstleistungsmanagement, (pp. 63-89). 2009
Persistent link: https://www.econbiz.de/10003808616