Woodside, Arch G.; Nagy, Gábor; Megehee, Carol M. - In: Journal of innovation & knowledge : JIK 3 (2018) 1, pp. 9-25
This essay elaborates on the usefulness of embracing complexity theory, modeling outcomes rather than directionality, and modeling complex rather than simple outcomes in strategic management. Complexity theory includes the tenet that most antecedent conditions are neither sufficient nor...
