The study focuses on the managerial antecedents of export market-orientation and tests the complex interaction of these factors to two outcomes of interest (that is, high export market performance vs. the absence of high export market performance) with a fuzzy-set qualitative comparative...

Purpose: The purpose of this paper is to create a managerial framework for selecting the most effective bank advertisement appeal for different financial services. Financial services were classified based on the FCB grid: high/low involvement and think/feel decision....

There is growing interest among researchers working in the areas of product-country image effects, and more generally international consumer behaviour, in the potential relationship between consumers’ familiarity with, and evaluation of, products from various countries. We use data from a...

The next edition of our strategic progress reports evaluates the priority areas of the Hungarian higher education in relation to the developments of the years of 2015 and 2016. Following the pattern of the previous reports, the authors of the individual chapters will outline past trends and...

The destiny of Hungarian higher education is an intriguing topic for all because – as many of us would agree – the future of Hungary depends on the present of education. At the beginning of each year when higher education applications are submitted, tens of thousands of families are in agony...