Since EU accession the Hungarian dairy industry’s domestic market has generally expanded as turnover and consumption have both grown, but this has been increasingly due to cheap imports, while the purchase and sale of domestic products has been decreasing or stagnating (both in the...

In the Hungarian food economy beer marketing remains something of an enigma. Based on a direct-question survey, focussing mainly on educated younger consumers, this article offers an overview of the most important characteristics of Hungarian beer consumption. It is important to stress that beer...