This study measured the effect of media exposure on grapefruit/grapefruit juice consumption changes, in particular grapefruit-medicine interaction. Respondents' attitudes about health news on television and the internet were measured to account for consumers exposed versus not exposed to such...

Price transmission models are estimated using recursive methods across 100 food commodities. From the individual commodities, short- and long-run price transmission coefficients are estimated for rising and falling prices. These coefficients are classified into five commodity categories and...

Florida’s citrus industry has a long history of using generic advertising as a primary instrument for shifting demand for various forms of citrus juices. Consumption behavior and consumer responses to these advertising are expected to substantially differ with each type of citrus juice These...

Vertical markets for foods are linked through pricing systems with much of the performance seen through how well price information is reflected at points of exchange. Price linkage models are estimated using recursive asymmetric methods for measuring price linkages in the U.S. food distribution...