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The greedy bastard’s guide to...
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Consumer behaviour
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Holbrook, Morris B.
182
Sheth, Jagdish N.
17
Schindler, Robert M.
8
Addis, Michela
7
Hulbert, James M.
7
Shultz, Clifford J.
6
Gallarza, Martina G.
5
Lehmann, Donald R.
5
Gardner, Meryl P.
4
Hirschman, Elizabeth C.
4
O'Shaughnessy, John
4
Berthon, Pierre
3
Bradshaw, Alan
3
Gil Saura, Irene
3
Havlena, William J.
3
Hirschman, Elizabeth Caldwell
3
Holbrook, Morris Baldwin
3
Huber, Joel
3
Ryan, Michael J.
3
Stern, Barbara B.
3
Woodside, Arch G.
3
Arteaga, Francisco
2
Bello, David C.
2
Day, Ellen
2
Del Chiappa, Giacomo
2
Kahn, Barbara E.
2
Moore, William L.
2
Pitt, Leyland F.
2
Redondo, Ignacio
2
Woodward, Michael N.
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Zinkhan, George M.
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Aronowitz, Stanley
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Batra, Rajeev
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Journal of macromarketing : examining the interactions among markets, marketing, and society
24
Legends in consumer behavior
17
Journal of business research : JBR
12
Journal of Business Research
9
Psychology & marketing
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Marketing theory
8
European journal of marketing : EJM
5
Journal of marketing research : JMR
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
European Journal of Marketing
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of customer behaviour
4
Journal of consumer behaviour : an international research review
3
Journal of cultural economics
3
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3
MIT sloan management review
3
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2
Journal of Consumer Research
2
Journal of advertising : official publication of the American Academy of Advertising
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Brands : interdisciplinary perspectives
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Consumer and industrial buying behavior
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Consumer behavior : Theory and application
1
Does marketing need reform? : fresh perspectives on the future
1
European Business Review
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Foundations and Trends(R) in Marketing
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Handbook of qualitative research methods in marketing
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International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Historical Research in Marketing
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Journal of Service Management
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ECONIS (ZBW)
82
OLC EcoSci
75
RePEc
13
Other ZBW resources
10
USB Cologne (EcoSocSci)
5
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1
Playing the changes on the jazz metaphor : an expanded conceptualization of music, management, and marketing-related themes
Holbrook, Morris B.
-
2007
Persistent link: https://www.econbiz.de/10003786230
Saved in:
2
Why business is bad for consumer research : the three bears revisited
Holbrook, Morris B.
-
2009
Persistent link: https://www.econbiz.de/10003832351
Saved in:
3
A cinemusicaliterary analysis of the American dream as represented by biographical jazz comedepictions in the golden age of Hollywood biopics : blow, Horatio, blow; o, Jakie, o; go...
Holbrook, Morris B.
- In:
Marketing theory
9
(
2009
)
3
,
pp. 259-313
Persistent link: https://www.econbiz.de/10003890736
Saved in:
4
Manufacturing memorable consumption experiences from ivy and ivory : the business model, customer orientation, and distortion of academic values in the post-millennial university
Holbrook, Morris B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 267-290)
.
2009
Persistent link: https://www.econbiz.de/10003902771
Saved in:
5
Cinemusical meanings in motion pictures : commerce, art, and Brando loyalty ... or ... De Niro, My God, To Thee
Holbrook, Morris B.
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
6
,
pp. 398-418
Persistent link: https://www.econbiz.de/10003617607
Saved in:
6
Pets and people : companions in commerce?
Holbrook, Morris B.
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 546-552
Persistent link: https://www.econbiz.de/10003709397
Saved in:
7
Music, movies, meanings, and markets : cinemajazzamatazz
Holbrook, Morris B.
-
2011
Persistent link: https://www.econbiz.de/10010254528
Saved in:
8
Commentary: the consumer perspective on branding
Holbrook, Morris B.
- In:
Brands : interdisciplinary perspectives
,
(pp. 297-308)
.
2015
Persistent link: https://www.econbiz.de/10010478956
Saved in:
9
Emotion in the consumption experience : toward a new model of the human consumer
Holbrook, Morris B.
- In:
The role of affect in consumer behavior : emerging …
,
(pp. 17-52)
.
1986
Persistent link: https://www.econbiz.de/10001262648
Saved in:
10
Mirror, mirror, on the wall, what's unfair in the reflections on advertising?
Holbrook, Morris B.
- In:
Journal of marketing
51
(
1987
)
3
,
pp. 95-103
Persistent link: https://www.econbiz.de/10001052847
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