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Is luxury compatible with sust...
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Luxury goods
25
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25
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15
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15
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15
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English
42
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9
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Kapferer, Jean-Noël
66
Bastien, Vincent
7
Valette-Florence, Pierre
7
Tabatoni, Olivier
4
Laurent, Gilles
2
Michaut-Denizeau, Anne
2
Ahearne, Michael
1
Azoulay, Audrey
1
Brexendorf, Tim Oliver
1
Cailleux, Hugues
1
Dubois, Bernhard
1
Gyomlai, Moumita Das
1
Ijaouane, Vincent
1
Kapferer, J. N.
1
Kernstock, Joachim
1
Klippert, Cindy
1
Leproux, Lara
1
Mignot, Charles
1
Pavillet, Marie-France
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HEC Paris (École des Hautes Études Commerciales)
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Journal of business research : JBR
4
The journal of brand management : an international journal
4
Business horizons
3
Revue française de gestion : hommes et techniques
3
Analyse financière
2
Brand management ; Vol. 2
2
Remarques
2
The journal of product & brand management
2
Business Horizons
1
City branding : theory and cases
1
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1
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1
Luxury marketing : a challenge for theory and practice
1
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1
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1
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Revue française du marketing
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Sustainable luxury : managing social and environmental performance in iconic brands
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
The definitive book of branding
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ECONIS (ZBW)
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18
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6
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Are luxury purchasers really insensitive to sustainable development? : new insights from research
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
Sustainable luxury : managing social and environmental …
,
(pp. 94-107)
.
2015
Persistent link: https://www.econbiz.de/10010465438
Saved in:
2
Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10012297784
Saved in:
3
Paris as a brand
Kapferer, Jean-Noël
- In:
City branding : theory and cases
,
(pp. 184-189)
.
2011
Persistent link: https://www.econbiz.de/10008809250
Saved in:
4
The future of luxury : challenges and opportunities
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
Saved in:
5
Abundant rarity : the key to luxury growth
Kapferer, Jean-Noël
- In:
Business horizons
55
(
2012
)
5
,
pp. 453-462
Persistent link: https://www.econbiz.de/10009623107
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6
The artification of luxury : from artisans to artists
Kapferer, Jean-Noël
- In:
Business horizons
57
(
2014
)
3
,
pp. 371-380
Persistent link: https://www.econbiz.de/10010359480
Saved in:
7
The challenges of luxury branding
Kapferer, Jean-Noël
- In:
The Routledge companion to contemporary brand management
,
(pp. 473-491)
.
2016
Persistent link: https://www.econbiz.de/10011515466
Saved in:
8
Brands and innovation
Kapferer, Jean-Noël
- In:
The definitive book of branding
,
(pp. 149-170)
.
2014
Persistent link: https://www.econbiz.de/10010417819
Saved in:
9
Luxury branding
Kapferer, Jean-Noël
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 97-118)
.
2015
Persistent link: https://www.econbiz.de/10010431238
Saved in:
10
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
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